529 education for your team

Your employees are thinking about education for their kids, for their grandkids, for themselves. CollegeInvest makes it easy to help them save. We bring free 529 education right to your workplace as part of your team’s financial wellness, covering college, trade schools, professional credentials, apprenticeships, and more. Employers can also choose to add direct contributions that may qualify for a Colorado state tax credit.

Book a 15-minute overview to learn more.

Employers Hero
Employers Education

529 education delivered to your workplace.

  • Free 529 education for your team — no cost, no obligation.
  • Choose an in-person Lunch & Learn, a live employee webinar, or both.
  • We handle everything — promotion, presentation, materials, lunch, and follow-up.
  • Every participant gets a $50 Kickstart Bonus to open their account.
  • We can also join your next benefits fair.

Here’s what to expect:

  • Lunch on us
  • 60-minute guided session
  • Live Q&A
  • Live webinar option
  • Follow-up support
  • No obligation

How a session works

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You pick a date.
That’s it.

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We handle the presentation, materials, and promotion.

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Employees self-enroll and receive a $50 Kickstart Bonus in their new account.

Want to do more? Add employer contributions.

  • A meaningful way to attract and retain talent — especially in industries competing for skilled workers.
  • Ease a real source of stress. Education costs weigh on employees, and your support makes a difference.
  • Fully flexible: match savings, celebrate milestones like a new baby, or give a one-time bonus. You decide who, when, and how much.
  • Earn a 20% Colorado state tax credit — up to $500 per employee, per year.
  • No ERISA requirements or nondiscrimination testing — easy to set up and manage.

A simple way to invest in your employees’ wellbeing

  • Enroll your company in just two minutes
  • Choose which employees receive contributions
  • Set the amount and frequency
  • Receive a 20% Colorado state tax credit.
Employers Contributions

Join the more than 900 Colorado employers who partner with CollegeInvest.

30% of employees who attend a CollegeInvest session open their first 529 account.

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Two ways to connect with our team

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Explore & connect

15 min

Talk with an expert and get your questions answered. We’ll walk you through how 529s work and how we support your team.

Phone Call to Learn More

Phone Call to Learn More

Schedule a phone call at your convenience with one of our expert team members. Let’s get your questions answered.

15 MIN
Program Overview for HR

Program Overview for HR

Schedule a zoom call for a brief overview of what 529 literacy is and what we talk about with your staff. A great opportunity for individuals in HR or a team of HR.

15 MIN
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529 Employee education session

1 hour

A guided in-person or virtual session covering 529 basics, First Step, qualified expenses, investment options, and how to open an account. Every attendee receives a $50 Kickstart Bonus.

In-Person Lunch & Learn

In-Person Lunch & Learn

This one-hour presentation covers all the basics in our webinar over a complimentary lunch. All attendees receive a $50 Kickstart Bonus.

1 HOUR
Live Webinar for your Employees

Live Webinar for your Employees

Covers 529 basics/usage, investment options and how to open an account. All attendees receive a $50 Kickstart Bonus.

1 HOUR

Have questions?

What our partners are saying

“Denver Health is committed to supporting the financial wellness of our employees and CollegeInvest is a vital part of that. Thankfully, CollegeInvest makes it so easy!”

– Tracy Shea, Well-Being Strategist – Denver Health Workplace

“Free starter accounts and free food were icing on the cake at our informative lunch and learn.”

– Shannon Avery, HR Director – Caliber MidStream

“Clear Creek County has been offering CollegeInvest to our employees for 7 years and I can count on one hand the number of hours we’ve spent administering it. Not only does this benefit free up my time, it is free!”

– Cate Gremillion, HR Manager – Clear Creek County

“Kaylynn, our contact, has always provided exceptional customer service in being flexible to meet our schedules and always professional to our employees in the sessions and through follow up contacts. We greatly appreciate our long-term partnership!”

– Dana Roggensack, Sr. HR Business Partner – Jefferson County Human Resources

About CollegeInvest

CollegeInvest is a non-profit division of the Colorado Department of Higher Education, administering the State of Colorado’s 529 education savings program. We help Colorado families save for their future — college, trade schools, professional credentials, and more — and we partner with employers like you to bring that education directly to your teams. From newborns to grandkids to career growth, we’re here to help Coloradans invest in what’s next.

Frequently asked questions about our employer program

What does it cost to offer employee education?

Nothing. There’s no cost to your company and no obligation.

Do you offer webinars for remote employees?

Yes. We offer live webinars for remote and hybrid teams, with the same content and Q&A as our in-person sessions. Attendees still receive the $50 Kickstart Bonus when they open an account.

Can you offer multiple sessions for our different employee shifts?

Absolutely. We’ll work with your schedule to reach every shift — whether that means multiple sessions, a mix of in-person and webinar formats, or sessions spread across different days and times.

What will employees learn?

Our hour-long session covers:

  • The real cost of higher education today
  • Why saving beats borrowing
  • How 529 tax advantages work
  • Colorado’s 529 savings options
  • How to open an account in minutes
  • Setting up payroll direct deposit (optional)
  • Claiming their $50 Kickstart Bonus

Do you require a minimum number of attendees?

No minimum. We’ve hosted sessions for teams of 5 and teams of 500. If your employees are interested in learning, we’re ready to help.

What if our employees are outside of Colorado?

Anyone can open a CollegeInvest 529 — there’s no Colorado residency requirement for account owners or beneficiaries, and funds can be used at qualified schools nationwide. That said, the state tax deduction is only available to Colorado taxpayers. Out-of-state employees still benefit from tax-free growth, flexible use, and our free education sessions.

How do we let employees know about the session?

We do the heavy lift. Once we set a date, we provide a ready-to-send email invitation you can forward to your team, and we manage all the RSVPs. You don’t need a sophisticated internal communications setup — just send the invite and we’ll handle the rest.

How does direct deposit work?

Once an employee opens their 529 account, they can set up payroll direct deposit the same way they would for any other bank account — by providing their CollegeInvest routing and account numbers to your payroll team. It’s a direct deposit, not a payroll deduction, so there’s no added paperwork for HR. Contributions are automatic from then on, and employees can change the amount or pause anytime.

Can I use a 529 for my own education and certifications?

Yes. 529 funds can be used tax-free for qualified higher education expenses — including college, trade school, apprenticeships, and now professional credentials, licenses, and certifications. This makes 529s a flexible tool for workforce development — whether employees are advancing in their current field or exploring a career change.

Can a business contribute to an employee’s 529 plan and receive a Colorado tax credit?

Yes. Employers can contribute directly to an employee’s CollegeInvest 529 account. For every dollar you contribute, your company receives a 20% Colorado state income tax credit, up to $500 per employee, per year. That means a $2,500 contribution per employee earns you the full $500 credit.

What tax form do I need to claim my credit?

Colorado Form DR 0289 — “Employer Contributions to Employee 529 Qualified State Tuition Program.” Your tax professional can file it with your annual Colorado business tax return.

How much can I contribute?

There’s no limit on what you can contribute — but the tax credit caps at $500 per employee, per year (reached with a $2,500 contribution).

Do I have to contribute for every employee?

No. You choose who receives contributions and how much. There are no ERISA requirements or nondiscrimination rules to worry about — contribute to one employee, a few, or your whole team.

Is there a minimum number of employees needed to participate?

No. Any size company can participate — from solo operations to large enterprises.

As a small business owner, can I contribute to my own account through my business?

Yes. There are no restrictions on business type (S-Corp, LLC, sole proprietor, etc.) or company size. Whether the employer tax credit or the standard Colorado state income tax deduction is more advantageous for you depends on your specific situation — we recommend consulting a tax professional.

Are employer 529 contributions taxable to employees?

Yes. Employer contributions are treated as wages and are subject to standard payroll taxes and withholdings, just like salary.

What if my employee is not the Account Owner?

To qualify for the tax credit, the contribution must go into an account where your employee is the Account Owner. If their spouse or another family member owns the account, it won’t meet the requirement — but your employee can open a new 529 in their own name in just a few minutes. We’re happy to walk them through it.

When will my contribution reach the employee’s account?

Deposits typically appear in the employee’s account about two weeks from the date we receive your funds.

When are the funds vested?

Immediately. Once deposited, funds are fully vested and belong to the employee’s Account Owner.

What’s the best way to get started?

It’s completely up to you. Common approaches include matching employee contributions, giving one-time bonuses, or recognizing milestones like a new baby, a work anniversary, or a graduation. Start small, stay flexible, and adjust as you go.

Why are employers adding contributions?

Education costs are a top financial stressor for working adults, and most Colorado families say they’re already saving as much as they can. Employers are stepping in because it matters to their teams — and because it works. Meaningful support drives retention, strengthens culture, and signals real investment in the people who show up every day.